SILICON SLOPES, Utah — October 18, 2019 — ObservePoint, the pioneer of automated digital analytics testing and tag governance, is pleased to announce they will be hosting a complimentary webinar with Ali Shoukat, Manager of Technology Innovation at Cisco, entitled “3 Ways to Optimize Your Website with Test Automation: Data Quality, SEO and Page Performance” on Wednesday, October 30, 2019 at 11am ET.
Analysts and MarTech stakeholders can't afford to skip regular testing, but they also can't afford to spend all their time constantly testing every data collection rule after each and every website update. With automated testing, they can accomplish both, while making data collection easier, more efficient, and more accurate. However, implementing automated testing and modifying it to fit your specific needs can be a challenge.
In this webinar, Chris O'Neill, Solutions Engineer at ObservePoint, and guest speaker Ali Shoukat, will show how Shoukat and his team at Cisco have implemented and personalized their automated testing to achieve great results. Attendees will discover how to:
- Implement automated testing
- Improve data quality
- Monitor and increase SEO rankings and
- Enhance page performance
Shoukat is a marketing technologist at Cisco Systems Inc, and has 15 years experience in systems architecture, marketing technology, web technology, web development, web design, user experience, and digital marketing. He combines skills in business, design, and technology to solve real business problems and drive unique technology innovation.
O’Neill is a full-stack web developer who has been in the analytics space for the past three years. As a Solutions Architect at ObservePoint, Chris helps large enterprises set up automated testing of their analytics scripts with ObservePoint so they can verify custom website tracking is always up and running.
Analysts and digital marketers can register for the webinar here.
As companies become increasingly dependent on digital data, how often do we stop to question the accuracy of the data that’s driving our business decisions?
ObservePoint empowers data-informed companies to trust their data and better serve their customers through enterprise solutions for analytics management and tag governance. Our solution is an automated platform that validates marketing tags and optimizes digital analytics implementations to give you accurate and actionable data.
Using proprietary technology to scan websites and apps for data-collection errors, ObservePoint ensures data-driven businesses are, in fact, collecting accurate data to guide their decisions and to better connect with their audience.