Many marketers today face the challenge to transition away from a reliance on paid marketing strategies while still needing to deliver measurable and impactful results. The biggest challenge lies in realizing which free marketing strategy is going to be the most effective for your organization, but there is one practice that appears to rise above the rest: meaningful, actionable content.

It’s like when someone buys you a gift card compared to a well-thought-out gift; if we can give our customers well-thought out content that actually benefits their life, they’ll be a lot more inclined to buy our product or service.

Through implementing an organic content marketing-first approach, you can directly improve your customer experience by being able to provide more value to your customers than your competitors.

Ali Haeri, Director of Product Marketing at SteelHouse, recently said, “There’s always credit to be given to marketing, but until you have a measurable marketing program implemented, you can’t take it.”

Haeri, who served as the principal product designer at Symantec and oversaw digital marketing at Verizon Digital Media Services, will further address this topic during his presentation at the upcoming Analytics Summit on October 25th, titled “Content Marketing That Drives Results.”

Register for the 2018 virtual Analytics Summit to gain free access to Haeri’s session about effective content marketing, as well as additional sessions hosted by more than 20 data-driven experts who will cover topics focusing on analytics governance for today and tomorrow.

The list of speakers boasts additional industry experts, including:

• Krista Seiden, Product Manager at Google Analytics
• Karen Bellin, VP of Data and Analytics at Mirum Agency
• Chris Slovak, VP of Global Sales at Tealium Solutions
• Lara Fisher, Senior Analytics Strategist at Blast Analytics & Marketing
• Eric T. Peterson, Founder and CEO at Analytics Demystified
• David U. Simon, Chief Marketing Officer at SteelHouse
• John Lovett, Senior Director of Data Strategy at Search Discovery
• Charles Farina, Manager, Digital Analytics at Analytics Pros
• Colin Temple, Director of Analytics Solutions at Napkyn Analytics
• Chris Peters, Analytics Manager at Cognetik
• Colin Temple, Director of Analytics Solutions at Napkyn Analytics
• Till Buettner, Senior Data Analyst at Deutsche Post DHL Group
• Judah Phillips, Founder of Vizadata
• Eric Dumain, VP of Product in Management at ObservePoint
• Chris Baird, VP of Marketing at ObservePoint
• Matt Maddox, Director of Education at ObservePoint

To register and watch this event for free, follow this portal: Analytics Summit

About ObservePoint

ObservePoint empowers data-informed companies to trust their data and better serve their customers through the application of best practices in tag governance.

Founded in 2010 by John Pestana and Rob Seolas, ObservePoint pioneered automated web and app analytics testing. ObservePoint’s patented WebAssurance™ and AppAssurance™ technologies test millions of pages and mobile apps every month to report data loss, inflation, and leakage to web analytics managers and stakeholders of the world’s leading enterprise companies.

ObservePoint’s tag governance solution ensures that customer data is accurately collected, utilized, and safeguarded, giving your organization the confidence to make better decisions based on better data.

For more information visit www.observepoint.com. Follow ObservePoint on Twitter, LinkedIn, and Facebook.