Alex Langshur, co-CEO of Cardinal Path, to Speak at VAS 2020

November 6, 2019 Aunica Wride

SILICON SLOPES, Utah — November 6, 2019 — ObservePoint is pleased to announce that, Alex Langshur, co-CEO of Cardinal Path, will be speaking at the Virtual Analytics Summit (VAS) January 15, 2020 11am - 4pm EST.

When the ICO cookie restrictions came out in July of 2019, it set off alarm bells in the brains of many analysts. At the same time that the UK released the new data privacy guidance requiring users to opt-in to cookies, analytics experts were evangelizing the critical importance of putting the customer first by creating more personalized experiences and understanding the individual user better. 

The situation seemed—and often still seems—like a Catch-22. How do you create a personalized experience without using cookies which allow you to get the know the user individually? How do you create a personalized experience for a user, while still respecting their privacy?

Alex Langshur, co-CEO of Cardinal Path, recently answered with, “Identity is the fuel that drives the martech stack in a cookieless world." Langshur will further explore the topic of generating valuable customer data while respecting customer privacy at the Virtual Analytics Summit, January 15, 2020 in his session, “Navigating a Post-Cookie Marketing World.” 

Alex Langshur is a founding partner of Cardinal Path who oversees thought leadership to drive forward-thinking marketing analytics for Fortune 1000 organizations. An educator at heart, Langshur has led digital marketing and analytics enablement programs through both Cardinal Path and Google, for over 500,000+ people worldwide.

The Virtual Analytics Summit (VAS) is ObservePoint’s annual free online summit that draws together over 5,000 analysts and digital marketers from around the world. This year’s theme is “Great Experiences Start with Accurate Data” and some of the top analytics experts in the industry will present on how to create better user experiences with better data.  

Speakers at this event include:

Register for the event: VAS 2020

About Cardinal Path

Cardinal Path is an award-winning data & marketing analytics firm that helps marketers to win in the digital economy. As trusted MarTech advisors and the go-to firm for Google Analytics 360, Cardinal Path is sought out by the world’s leading brands to uncover and amplify what works and stop spending money on what doesn’t. Cardinal Path teams are the experts in your corner, helping tap the power of your organization’s data to create demonstrable business value. Cardinal Path is part of the Dentsu Aegis Network, a wholly owned subsidiary of Dentsu Inc. www.cardinalpath.com

About ObservePoint

As companies become increasingly dependent on digital data, how often do we stop to question the accuracy of the data that’s driving our business decisions?

ObservePoint empowers data-informed companies to trust their data and better serve their customers through enterprise solutions for analytics management and tag governance. Our solution is an automated platform that validates marketing tags and optimizes digital analytics implementations to give you accurate and actionable data.

Using proprietary technology to scan websites and apps for data-collection errors, ObservePoint ensures data-driven businesses are, in fact, collecting accurate data to guide their decisions and to better connect with their audience.

For more information visit www.observepoint.com. Follow ObservePoint on Twitter, LinkedIn, and Facebook.

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