SILICON SLOPES, Utah — December 6, 2019 — ObservePoint is pleased to announce that, Aimee Bos, Sr. Director, Analytics Strategy at Blast Analytics & Marketing, will be speaking at the Virtual Analytics Summit (VAS), January 15, 2020 11am - 4pm EST.
Customers have come to expect experiences that are relevant and personalized to their past behavior. As a result, measuring your customer journeys, taking action on those journeys, and developing digital experiences has become even more complex. Data is a part of everything and your digital data is more than just numbers. Your digital analytics data is the foundation for your entire marketing stack. It takes work and insight to properly collect data in order to have a trustworthy analysis.
Speaking on the subject, Aimee stated, “Building a data strategy to collect and identify your customers digital footprints will help you uncover insights, and take action to enhance customer experiences and drive growth.”
So how do you create a data analytics strategy that actually works? And once you have one in place, how can you be sure that the insights you see are accurate enough to base decisions on?
In her session at VAS, “Measure Twice, Cut Once: Improve Your Digital Analytics Strategy for Better Insights,” Aimee will discuss tips, tricks and tools you can use to build a better data strategy for your organization and ensure data quality.
As Senior Director, Analytics Strategy for Blast Analytics & Marketing, Aimee applies her vast analytics, project management, and leadership experience to help her client teams deliver the best analytics consulting solutions possible. Specifically, she works closely with clients to develop reports and analyze data, identify trends and relationships between different types of data, draw appropriate conclusions, and translate findings into marketing and sales strategies that drive revenue.
The Virtual Analytics Summit (VAS) is ObservePoint’s annual online summit that draws together over 5,000 analysts and digital marketers from around the world. This year’s theme is “Great Experiences Start with Accurate Data” and some of the top analytics experts in the industry will present on how to create better user experiences with better data.
Speakers at this event include:
- Krista Seiden, Founder and Principal Analyst at KS Digital
- Peter O'Neill, Director of Analytics at Ayima, Founder of MeasureCamp
- Alex Langshur, Co-CEO of Cardinal Path
- Tanu Javeri, Senior Global SEO Strategist at IBM
- Erica Eischeid, Marketing Analytics Consultant at Adobe
- Jose Bergiste, Director of Data & Analytics Engineering at Cognetik
- Lea Pica, Data Storytelling Advocate at LeaPica.com
- Shawn Reed, Sr. Director, Marketing Technology Solutions at Blue Acorn iCi
- Aimee Bos, Sr. Director, Analytics Strategy at Blast Analytics & Marketing
- Jon Tomlinson, Sr. Analytics Architect at Metric Partners
- Mike Maziarz, Product Manager at ObservePoint
- Chris O’Neill, Solutions Engineer at ObservePoint
- Andrew Geddes, Sr. Manager, Consulting at ObservePoint
- and more
Learn more and register for the event here: VAS 2020
About Blast Analytics & Marketing
Blast Analytics & Marketing is a strategic analytics consulting company accelerating the complex analytics journey for enterprise and mid-market clients. We solve clients’ data challenges to help optimize marketing campaigns, improve customer experience, increase competitive advantage, and, ultimately, EVOLVE their organizations.
As companies become increasingly dependent on digital data, how often do we stop to question the accuracy of the data that’s driving our business decisions?
ObservePoint empowers data-informed companies to trust their data and better serve their customers through enterprise solutions for analytics management and tag governance. Our solution is an automated platform that validates marketing tags and optimizes digital analytics implementations to give you accurate and actionable data.
Using proprietary technology to scan websites and apps for data-collection errors, ObservePoint ensures data-driven businesses are, in fact, collecting accurate data to guide their decisions and to better connect with their audience.