Adobe, IBM, Amplitude Expert Panel to present at VALIDATE: A Marketing & Analytics Conference

October 29, 2021 Krissa J. Correa

SILICON SLOPES, Utah — October 29, 2021 — ObservePoint is pleased to announce their expert panelists at Validate on November 10th, 2021 at 1PM EST.

Tanu Javeri, Digital Data & Analytics Strategist at IBM, Adam Greco, Product Evangelist at Amplitude, and Daryl Acumen, Senior Solutions Consultant at Adobe, will be presenting 5 Trends Shaping Digital Experience.

Over the last two years, the digital experience landscape has expanded at an unprecedented rate, and many organizations are still struggling to adapt. The speed of digital change combined with updates to MarTech, modifications in team structures, and innovations in digital experience are propelling some organizations toward success and others toward failure.

This discussion will aim to answer some of the following questions:

  • What are some of the biggest trends we’re seeing in digital experiences?
  • Should we really be implementing these trends? 
  • Which factors are contributing to the potential success or failure for each?
  • What do marketing professionals need in order to adopt these trends successfully?
  • What’s next?

Tanu Javeri is an 18-year digital marketing veteran with roots in digital analytics, SEO and Paid Search. Currently, she is working at IBM as Digital Data & Analytics Strategist leading the optimization strategies and supporting digital analytics projects. She volunteers her time within IBM as a part of BRG - women@IBM NYC and within the community as the Board of Director for a non-profit, AWAKE, geared towards women’s empowerment. Tanu collaborates within Industry as a speaker, author, mentor, and judge.

​​Adam Greco has been in the analytics industry for over fifteen years. He was one of the early employees of Omniture where he helped build the consulting practice in US and EMEA. He also served as Director of Analytics for Salesforce.com and authored the leading book on Adobe Analytics. As a Product Evangelist at Amplitude, Adam helps prospects and customers understand how Amplitude helps build better products through his creation and management of workshops, blogs, videos, and other content.

Daryl Acumen is a Senior Solutions Consultant at Adobe Analytics where he empowers Adobe Analytics users to get the most out of their analytics technologies and data-driven decisions. Prior to rejoining Adobe, he spent seven years as Senior Manager of Digital Analytics at Hewlett-Packard and Hewlett Packard Enterprise. Acumen was employee #25 and the first member of the Business Consulting & Best Practices team at Omniture. Over seven years at Omniture/Adobe Analytics he worked with Engineering to create innovations including Fallout Reporting, Excel Integration, the Unified Sources DB Vista Rule & Channel Reports, and the Cost of Goods Sold DB Vista Rule. Acumen has a B.S. in Economics from Utah Valley University.

Validate is ObservePoint’s annual user event that is opening its virtual doors to all audiences for 2021. Traditionally located in Park City, Utah, Validate staying online for 2021 means attendees can join from their office, home office, couch, or wherever their signal reaches, and enjoy hours of action-oriented marketing content for free. 

This year’s event will focus on discovering new industry trends, automating experience governance, optimizing customer experiences, validating marketing data & technology, driving revenue with actionable insights, protecting customer data, and more!

Speakers at this event include:

To register and attend the event, follow this portal: Validate 2021.

About ObservePoint

For organizations to be truly data-driven, they must answer two vital questions: 1) What is this data telling me about our customers? and 2) Can I trust my data?

Since its creation, ObservePoint has empowered insights-driven companies to trust their data and create better experiences for their customers with analytics testing and data governance. Our automated Technology Governance solution enables companies to scan their digital properties for data collection errors—ensuring they are collecting accurate data to guide their decisions.

Now with Privacy Compliance and Campaign Performance, ObservePoint helps organizations comply with regulations to protect customer data as well as standardize campaign tracking to capture complete, actionable insights.

Together, ObservePoint’s Data Governance solutions bring insights, automation, and compliance to the chaos of customer experience data.

For more information visit www.observepoint.com. Follow ObservePoint on Twitter, LinkedIn, and Facebook.

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