Adam Greco, to Speak at ObservePoint’s 2018 Validate Park City

June 22, 2018 Hunter Shearer

SILICON SLOPES, Utah — June 22, 2018 — ObservePoint, innovative pioneer in the field of analytics data validation, is honored to announce that Adam Greco, senior partner at Analytics Demystified and a member of the board of directors for the Digital Analytics Association, will be speaking at ObservePoint’s 2018 Validate Park City.

Validate Park City is a one-of-a-kind analytics event where digital analysts gather together to learn from industry leaders, world-class brands, product evangelists and each other. Sessions focus on technical problem-solving with interactive product deep-dives, roundtable discussions and hands-on lab sessions led by solution experts. The agenda also includes live entertainment, local dining experiences and revitalizing recreational activities in the world-famous Park City, Utah.

Chris Baird, VP of Marketing at ObservePoint, said concerning the event, “Validate is truly a unique analytics and data governance event. We bring together marketing professionals from enterprise brands to discuss how they are validating and deploying digital technologies across their customer experiences. At the end of each afternoon and probably the highlight of our conference each year, are the outdoor networking experiences and adventures in the mountains of Park City, Utah.”

Adam Greco is a longstanding member of the web analytics community who has consulted with hundreds of clients across every industry vertical. Adam has managed the Adobe Analytics programs at the Chicago Mercantile Exchange and Salesforce.com. As one of the early key leaders of the Omniture (now Adobe) Consulting group, Adam managed accounts large and small and helped clients maximize their use of Adobe Analytics technologies directly and indirectly through his extensive blogging. In 2012, in partnership with Adobe, Adam published the first-ever book on Adobe Analytics – The Adobe SiteCatalyst Handbook: An Insider’s Guide. In 2015, Adam was elected to the board of directors of the Digital Analytics Association (DAA) where he now serves as Treasurer.

During Greco’s presentation, he will be discussing how validating your analytics data is critical, but many organizations have a hard time convincing executives and stakeholders why data validation is so important. Greco will share some tips and strategies for getting executives and stakeholders to see the connection between business value and data validation.

Greco will speak at Validate on October 3, 2018. To register and attend this event, follow this portal: Validate Park City

About ObservePoint

ObservePoint empowers data-informed companies to trust their data and better serve their customers through the application of best practices in web tag auditing.

Founded in 2007 by John Pestana and Rob Seolas, ObservePoint pioneered automated web and app analytics auditing. ObservePoint’s patented WebAssurance™ and  AppAssurance™ technologies audit millions of pages and mobile apps every month to report data loss, inflation and leakage to web analytics managers and stakeholders of the world’s leading enterprise companies.

ObservePoint’s Data Quality Assurance solution ensures that customer data is accurately collected, utilized, and safeguarded, giving your organization the confidence to make better decisions based on better data.

For more information visit www.observepoint.com. Follow ObservePoint on Twitter,  LinkedIn, and Facebook.

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