Adam Greco, Senior Partner at Analytics Demystified, to Speak at Validate 2019, ObservePoint's Premier Customer Event

July 16, 2019 Jack Vawdrey

SILICON SLOPES, Utah — July 11, 2019 — ObservePoint is pleased to announce that Adam Greco, Senior Partner at Analytics Demystified, will be speaking at Validate 2019.

Adam Greco is a longstanding member of the web analytics community who has consulted with hundreds of clients across every industry and vertical. An early contributor to Omniture’s (now Adobe’s) consulting practice, Adam worked alongside Adobe to publish the first-ever book on Adobe Analytics in 2012. Adam also has strong ties with the Digital Analytics Association, where he previously served as a member of the board of directors and now serves as its treasurer. 

Adam’s session at Validate is titled “Getting Executive Buy-In for Data Quality.” During the session, he and attendees will share what they have done to get executive buy-in for managing digital analytics data quality.

“Adam’s is a name well-known among the analytics community, and we’re more than excited to have him participate at Validate this year,” said Chris Baird, VP Marketing at ObservePoint. “His topic will be relevant for any attendee concerned with data quality, but especially for ObservePoint users who face the challenge of getting executives to authorize data quality and governance initiatives.

Validate 2019 is ObservePoint’s user event, which they host annually in Park City, Utah—a city tucked into the eastern side of the Wasatch Mountains and famous for its amazing outdoors. The event focuses on best practices in analytics testing and tag governance, with interactive product deep-dives, certifications, roundtable discussions, and hands-on lab sessions led by solution experts.

Speakers at this event include:

  • Kevin Jorgeson, Co-Founder, CEO at Session Climbing and climber of the Dawn Wall
  • Colleen Berube, CIO and Zendesk
  • Michele Kiss, Senior Partner at Analytics Demystified
  • James McCormick, Principal Analyst at Forrester Research
  • Paul Murphy, Technical Alliance Manager, Strategic Partnerships at Adobe
  • Matt Crupe, Senior Technical Consultant at Adobe
  • David Gatdula, Analytics Business Consultant at Adobe
  • Christi Thompson, Manager, Web Content and Analytics Tagging at Southwest Airlines
  • Jordan Avalos, Senior Analyst Analytic Technologies at Southwest Airlines
  • Seth Poplaski, Analytics Implementation Architect at Texas Instruments
  • Peter Symuleski, Head of Business Intelligence at NBCUniversal
  • Marten vanZwietering, Senior Engineer/Architect at Orvis
  • Ryan Storment, Web Developer at REI
  • Nolan Cross, Program Manager, Digital Analytics and Optimization Platform at REI
  • Aimee Bos, Director Analytics Strategy at Blast Analytics & Marketing
  • Lianne MacLean, Senior Consultant, Business Analytics at Bancroft Digital
  • Dot McCleskey, Project Portfolio Manager at Bancroft Digital
  • Ani Lopez, Advisor, Data Architecture at Bancroft Digital
  • Tim Munsell, Digital Analytics and Strategy Consultant at Bancroft Digital
  • Jennifer Yacenda, Director of Channel Intelligence and Digital Analytics at Digital IQ
  • And more

Greco will speak at Validate on September 19, 2019. To register and attend the event, follow this portal: Validate 2019.

About ObservePoint

As companies become increasingly dependent on digital data, how often do we stop to question the accuracy of the data that’s driving our business decisions?

ObservePoint empowers data-informed companies to trust their data and better serve their customers through enterprise solutions for analytics management and tag governance. Our solution is an automated platform that validates marketing tags and optimizes digital analytics implementations to give you accurate and actionable data.

Using proprietary technology to scan websites and apps for data-collection errors, ObservePoint ensures data-driven businesses are, in fact, collecting accurate data to guide their decisions and to better connect with their audience.

For more information visit www.observepoint.com. Follow ObservePoint on Twitter, LinkedIn, and Facebook.

About the Author

Jack Vawdrey

A former student and present enthusiast of the humanities, Jack Vawdrey uses his love of language to explore the role of marketing and analytics technology in business. Jack joined the ObservePoint marketing team in August 2016 and serves as Managing Editor. Adamant about automation, Jack writes to educate the analytics and marketing community about the role of tag auditing and data governance in the enterprise.

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