News & Media
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ObservePoint Announces New Product Launch—CampaignAssurance
SILICON SLOPES, Utah — March 14, 2019 — ObservePoint, the automated martech governance platform for your digital analytics implementations, is pleased to introduce its newest product,...
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ObservePoint to be Diamond Sponsor at Adobe Summit
SILICON SLOPES, Utah — March 6, 2019 — ObservePoint is pleased to announce that it will be a Diamond Sponsor at this year’s Adobe Summit in Las Vegas, Nevada on March 26-28, 2019. ObservePoint is...
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ObservePoint Announces Newest QA Automation Feature—Web Journey Manager
SILICON SLOPES, Utah — February 28, 2019 — ObservePoint, the premier solution for governing analytics and marketing tags, is pleased to introduce its newest feature, Web Journey Manager—an easy to...
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ObservePoint Named One of the Fastest Growing Companies in North America on Deloitte’s Technology Fast 500™
ObservePoint, the pioneer of automated digital analytics testing and tag governance, announced it was ranked No. 228 on Deloitte’s Fast 500, a ranking of the 500 fastest growing technology, media,...
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ObservePoint is Recognized as One of Utah’s Fastest Growing Companies
We are pleased to announce that ObservePoint is a winner of the 2018 MountainWest Capital Network’s Utah 100 Award. This marks the third year ObservePoint has been recognized by the MWCN as one of...
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Read ArticleDavid U. Simon, Chief Marketing Officer at SteelHouse, to Present at Analytics Summit
Many brands today undervalue the impact of a well executed and measured content marketing strategy. Companies can fall victim to completely reinventing their marketing strategy when they can...
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Read ArticleAli Haeri, Director of Product Marketing at SteelHouse, to Present at Analytics Summit
Many marketers today face the challenge to transition away from a reliance on paid marketing strategies while still needing to deliver measurable and impactful results. The biggest challenge lies...
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Read ArticleColin Temple, Director of Analytics Solutions at Napkyn Analytics, to Present at Analytics Summit
Marketing attribution and personalization are in high demand among marketing teams. However, successfully undertaking data-driven marketing and measurement is made extremely challenging due to...
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Read ArticleEric T. Peterson, Founder and CEO of Analytics Demystified, to Present at Analytics Summit
Websites are getting more and more complicated, creating an increasing number of opportunities for data leakage and unauthorized access to information. In the age of GDPR, enterprise business...
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Read ArticleJudah Phillips, Founder of Vizadata, to Present at Analytics Summit
Machine learning can open up new methods to audit and monitor tags in a way organizations have never seen before. Machine learning can help move the modern enterprise beyond describing what tags...
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Read ArticleJennifer Kunz, Principal Architect at 33 Sticks, to Present at Analytics Summit
The tools we use to measure the health of our implementations keep getting better, but even if your data is flawless, it won’t provide its full value unless your whole organization has the vision...
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Read ArticleKaren Bellin, VP of Data and Analytics at Mirum, to Present at Analytics Summit
As marketing channels transition to cloud-based technologies, customer experiences are becoming more seamless and opportunities to connect data across touchpoints are more obvious. Now, there are...
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Read ArticleTill Buettner, Senior Data Analyst at Deutsche Post DHL Group, to Present at Analytics Summit
Good enough is usually not good enough in today’s competitive industry. As analytics capabilities continue to advance, there appears to be a clear correlation between analytics maturity and ROI....
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Read ArticleDavid Booth, Chief Commercial Officer at Cardinal Path, to Present at Analytics Summit
GDPR is a sweeping new data privacy regulation that has officially been implemented as of May 2018. While the law has implications for most organizations worldwide, few are prepared half a year...
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Read ArticleKrista Seiden, Product Manager at Google Analytics, to Present at Analytics Summit
Mention growth marketing and people get all aflutter or they give you a deadpan stare. What is growth marketing? Is it just a made-up term from a bunch of new-age optimizers looking for a fancy...
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Read ArticleChris Peters, Analytics Manager at Cognetik, to Present at Analytics Summit
Does your data influence your app design? The world of web product design features a robust suite of testing tools, common coding languages, easy to acquire data and a fast development cycle....
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Read ArticleLara Fisher, Senior Analytics Strategist at Blast Analytics and Marketing to Present at Analytics Summit
Who can afford to spend money these days without truly understanding the value of your return on investment? By itself, ROI does nothing, but by measuring it, it becomes useful for measuring...
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Read ArticleMichele Goetz, Principal Analyst at Forrester, to Present at Analytics Summit
There is a disconnect between data strategy and data governance that has become the norm for enterprises across the globe. But in today’s digital and hyper-competitive landscape, data strategy and...
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Read ArticleCharles Farina, Manager, Digital Analytics at Analytics Pros, to Present at Analytics Summit
Many companies struggle with getting the data and insights they need to make effective business and marketing decisions, which often is because they don’t have the tools or the drive to govern...
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Read ArticleJohn Lovett, Senior Director of Data Strategy at Search Discovery, to Present at Analytics Summit
The tech industry is a competitive world of big data and increasing complexity, so it’s more important than ever to have a firm understanding of the critical components of a data strategy,...
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