News & Media

  • Omniture and ObservePoint Co-Founder John Pestana Elected to the Board of the Digital Analytics Association

    John Pestana is elected to the 2019-2012 Board of Directors of the Digital Analytics Association.

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  • ObservePoint to Host Annual, One-Of-A-Kind Analytics Event in Park City, UT—Validate 2019

    ObservePoint, the pioneer of automated digital analytics testing and tag governance, is pleased to announce they will be hosting their annual user conference, Validate, on September 17-20, 2019.

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  • ObservePoint to be Diamond Sponsor at Adobe Summit in London

    ObservePoint is pleased to announce that it will be a Diamond Sponsor at this year’s Adobe Summit in London, UK on May 15-16, 2019.

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  • ObservePoint Announces New Product Launch—CampaignAssurance

    SILICON SLOPES, Utah — March 14, 2019 — ObservePoint, the automated martech governance platform for your digital analytics implementations, is pleased to introduce its newest product,...

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  • ObservePoint to be Diamond Sponsor at Adobe Summit

    SILICON SLOPES, Utah — March 6, 2019 — ObservePoint is pleased to announce that it will be a Diamond Sponsor at this year’s Adobe Summit in Las Vegas, Nevada on March 26-28, 2019. ObservePoint is...

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  • ObservePoint Announces Newest QA Automation Feature—Web Journey Manager

    SILICON SLOPES, Utah — February 28, 2019 — ObservePoint, the premier solution for governing analytics and marketing tags, is pleased to introduce its newest feature, Web Journey Manager—an easy to...

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  • ObservePoint Named One of the Fastest Growing Companies in North America on Deloitte’s Technology Fast 500™

    ObservePoint, the pioneer of automated digital analytics testing and tag governance, announced it was ranked No. 228 on Deloitte’s Fast 500, a ranking of the 500 fastest growing technology, media,...

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  • ObservePoint is Recognized as One of Utah’s Fastest Growing Companies

    We are pleased to announce that ObservePoint is a winner of the 2018 MountainWest Capital Network’s Utah 100 Award. This marks the third year ObservePoint has been recognized by the MWCN as one of...

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  • David U. Simon, Chief Marketing Officer at SteelHouse, to Present at Analytics Summit

    David U. Simon, Chief Marketing Officer at SteelHouse, to Present at Analytics Summit

    Many brands today undervalue the impact of a well executed and measured content marketing strategy. Companies can fall victim to completely reinventing their marketing strategy when they can...

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  • Ali Haeri, Director of Product Marketing at SteelHouse, to Present at Analytics Summit

    Ali Haeri, Director of Product Marketing at SteelHouse, to Present at Analytics Summit

    Many marketers today face the challenge to transition away from a reliance on paid marketing strategies while still needing to deliver measurable and impactful results. The biggest challenge lies...

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  • Colin Temple, Director of Analytics Solutions at Napkyn Analytics, to Present at Analytics Summit

    Colin Temple, Director of Analytics Solutions at Napkyn Analytics, to Present at Analytics Summit

    Marketing attribution and personalization are in high demand among marketing teams. However, successfully undertaking data-driven marketing and measurement is made extremely challenging due to...

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  • Eric T. Peterson, Founder and CEO of Analytics Demystified, to Present at Analytics Summit

    Eric T. Peterson, Founder and CEO of Analytics Demystified, to Present at Analytics Summit

    Websites are getting more and more complicated, creating an increasing number of opportunities for data leakage and unauthorized access to information. In the age of GDPR, enterprise business...

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  • Judah Phillips, Founder of Vizadata, to Present at Analytics Summit

    Judah Phillips, Founder of Vizadata, to Present at Analytics Summit

    Machine learning can open up new methods to audit and monitor tags in a way organizations have never seen before. Machine learning can help move the modern enterprise beyond describing what tags...

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  • Jennifer Kunz, Principal Architect at 33 Sticks, to Present at Analytics Summit

    Jennifer Kunz, Principal Architect at 33 Sticks, to Present at Analytics Summit

    The tools we use to measure the health of our implementations keep getting better, but even if your data is flawless, it won’t provide its full value unless your whole organization has the vision...

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  • Karen Bellin, VP of Data and Analytics at Mirum, to Present at Analytics Summit

    Karen Bellin, VP of Data and Analytics at Mirum, to Present at Analytics Summit

    As marketing channels transition to cloud-based technologies, customer experiences are becoming more seamless and opportunities to connect data across touchpoints are more obvious. Now, there are...

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  • Till Buettner, Senior Data Analyst at Deutsche Post DHL Group, to Present at Analytics Summit

    Till Buettner, Senior Data Analyst at Deutsche Post DHL Group, to Present at Analytics Summit

    Good enough is usually not good enough in today’s competitive industry. As analytics capabilities continue to advance, there appears to be a clear correlation between analytics maturity and ROI....

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  • David Booth, Chief Commercial Officer at Cardinal Path, to Present at Analytics Summit

    David Booth, Chief Commercial Officer at Cardinal Path, to Present at Analytics Summit

    GDPR is a sweeping new data privacy regulation that has officially been implemented as of May 2018. While the law has implications for most organizations worldwide, few are prepared half a year...

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  • Krista Seiden, Product Manager at Google Analytics, to Present at Analytics Summit

    Krista Seiden, Product Manager at Google Analytics, to Present at Analytics Summit

    Mention growth marketing and people get all aflutter or they give you a deadpan stare. What is growth marketing? Is it just a made-up term from a bunch of new-age optimizers looking for a fancy...

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  • Chris Peters, Analytics Manager at Cognetik, to Present at Analytics Summit

    Chris Peters, Analytics Manager at Cognetik, to Present at Analytics Summit

    Does your data influence your app design? The world of web product design features a robust suite of testing tools, common coding languages, easy to acquire data and a fast development cycle....

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  • Lara Fisher, Senior Analytics Strategist at Blast Analytics and Marketing to Present at Analytics Summit

    Lara Fisher, Senior Analytics Strategist at Blast Analytics and Marketing to Present at Analytics Summit

    Who can afford to spend money these days without truly understanding the value of your return on investment? By itself, ROI does nothing, but by measuring it, it becomes useful for measuring...

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