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Test app analytics and SDKs
Run test scripts on live devices
Unify data before it exists
Capture every customer interaction
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Identify all tech on your site
Test and monitor critical paths
Create requirements for all tags
Visualize your tagging architecture
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Monitor all data collection on your site and app
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22:09At the Marketing Attribution Symposium, John Neeson discussed four critical company values that drive effective attribution: transparency, confidence, trust, and resilience.
27:46Eric Hansen and Matt Crupe presented their tips for achieving effective organizational and data collection processes that promote data governance at the Marketing Attribution Symposium.
23:27The success of your attribution is dependent on the quality of your data. That's why David Kirschner presented his tips for ensuring data integrity at the Marketing Attribution Symposium.
20:10Discover how to communicate your attribution insights with Brent Dyke's presentation, "How Data Visualization Can Amplify Your Attribution Insights."
27:10The Search Discovery Panel discussed what they've learned about attribution best practices at the Marketing Attribution Symposium.
27:06To help you drive quality customer experiences and increase ROI, Mikel Chertudi presented his six requirements for achieving holistic attribution at the Marketing Attribution Symposium.
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