Marketing Attribution Symposium 2020

  • The Intersection of Knowledge & Data22:09

    The Intersection of Knowledge & Data

    At the Marketing Attribution Symposium, John Neeson discussed four critical company values that drive effective attribution: transparency, confidence, trust, and resilience.

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  • Building a Data Foundation for Accurate Insights27:46

    Building a Data Foundation for Accurate Insights

    Eric Hansen and Matt Crupe presented their tips for achieving effective organizational and data collection processes that promote data governance at the Marketing Attribution Symposium.

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  • Preparing Your Data and Your Organization for Attribution23:27

    Preparing Your Data and Your Organization for Attribution

    The success of your attribution is dependent on the quality of your data. That's why David Kirschner presented his tips for ensuring data integrity at the Marketing Attribution Symposium.

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  • How Data Visualization Can Amplify Your Attribution Insights20:10

    How Data Visualization Can Amplify Your Attribution Insights

    Discover how to communicate your attribution insights with Brent Dyke's presentation, "How Data Visualization Can Amplify Your Attribution Insights."

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  • Achieving Actionable Insights: Attribution Best Practices27:10

    Achieving Actionable Insights: Attribution Best Practices

    The Search Discovery Panel discussed what they've learned about attribution best practices at the Marketing Attribution Symposium.

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  • The 6 Requirements of Holistic Attribution & Actionable Insights27:06

    The 6 Requirements of Holistic Attribution & Actionable Insights

    To help you drive quality customer experiences and increase ROI, Mikel Chertudi presented his six requirements for achieving holistic attribution at the Marketing Attribution Symposium.

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