Tag Governance: Your Best Martech Investment in 2019
Tag governance is the best investment in martech companies can make in 2019 as it helps you overcome challenges facing your data and decisions.
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3 Reasons Why You Should Do a Website Audit Today
Considering conducting a website audit? Here are three reasons (and some recommendations) for why you should do a website audit today.
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Tag Monitoring: Protect Your Website from Broken and Missing Tags
Tag monitoring allows you to catch broken and missing tags so that you can ensure quality analytics and digital marketing data. Learn more about how to use tag monitoring tools on your website.
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Thinking about a Web Analytics Audit? Consider These 5 Questions
Explore the need to perform a web analytics audit in order to support better data quality and enable leaders to make better data-driven decisions.
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Data Validation: The Great Seal of Approval
This article discusses how data validation can help analysts and digital marketers gain the confidence of their analytics stakeholders.
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Data Inflation: A Hidden Danger for Your Analytics Data
This article explains the dangers of inflation and how data quality can be hindered because of it. See why inflation can affect web analytics data and what happens to a real company that must deal...
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