Attribution is a critical tool of data-driven companies, but achieving accurate insights into what's working and what's not is no easy task.
In this eBook, 7 Key Takeaways from the 2020 Marketing Attribution Symposium, you'll discover attribution insights from expert professionals about how to:
- Build a foundation of data integrity to produce accurate attribution insights
- Structure your processes and teams in a way that promotes effective data governance and accurate attribution
- Focus your attribution strategy on the full breadth of the customer journey, not just marketing
- Use powerful visualizations to communicate key insights
- And more
