How Suncorp Made It Easier to Make Better Data-Driven Decisions

June 18, 2019

In this case study, you will learn how digital banking company Suncorp used ObservePoint to successfully:

  • Establish automated testing of their most important conversion paths
  • Protect against human error by automating post-release testing
  • Build data quality dashboards to confirm data quality to stakeholders
  • Clean up their analytics documentation process

 

Previous Flipbook
2019 Marketing Benchmark Report
2019 Marketing Benchmark Report

Learn how marketers are facing significant challenges in tracking, measuring, and making sense of their dat...

Next Article
Demystifying Attribution Models to Bring Clarity to Your Business
Demystifying Attribution Models to Bring Clarity to Your Business

Customer journeys are rarely linear, making it tough to tie individual customer interactions back to busine...