×

View Content

First Name
Last Name
Direct Phone
Company
Job Title
Thank you!
Error - something went wrong!
   

NBCUniversal Enforces Data QA from End-to-End

August 25, 2017

As NBCUniversal increased their level of data collection and analysis, they saw the need to move from inefficient and error-prone manual tag validation processes to an automated solution.

NBCUniversal adopted ObservePoint’s full Data Quality Assurance solution to validate the tracking technologies across web, app and video platforms. This allowed them to get an end-to-end view of all vendors deployed on their site, as well as help them migrate to a new tag management system.

Using ObservePoint, NBCUniversal’s team was able to drastically increase efficiency in analytics validation, with the reassurance that no mistakes were missed.

Previous Flipbook
ObservePoint Complete Solution Product PDF
ObservePoint Complete Solution Product PDF

Learn about ObservePoint's complete suite of tag governance solutions to help you validate your analytics a...

Next Article
The Top 5 Benefits of a Tag Management System
The Top 5 Benefits of a Tag Management System

This article discusses specific benefits of using a Tag Management System and what it has to offer. Find o...