Digital intelligence programs measure everything from the most basic click to complex, multi-step user behavior, allowing companies to optimize experiences for their customers.
At least, in theory.
The question remains: How successful are you at bridging the gap between collecting data and building a mature digital intelligence program?
This Forrester Research report, Measure Your Digital Intelligence Maturity, provides a 5-dimension assessment of your digital intelligence program, enabling you to:
- Identify strengths and gaps keeping you from reaching the next level of maturity
- Prioritize digital intelligence enhancements using business metrics
- Track progress using personal benchmarks from the assessment
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