There are a lot of attribution models out there, each with their own merits and shortcomings. So how do you choose which one is right for your business?
In this eBook, Demystifying Attribution Models: Bring Clarity to Your Business, you'll learn how to:
- Evaluate the pros and cons of each single and multi-touch attribution model
- Move toward sophisticated, machine-led attribution that more accurately assesses which interactions contribute to conversion, and which do not
- Implement an automated solution for machine-led attribution that delivers real-time, holistic insights