7 Best Practices for Building a World-Class Tracking System

How does your campaign ID tracking system stack up? Every marketer relies on home-grown tracking and spreadsheets for campaign IDs and tracking URLs. Download this eBook to ensure that your system is set up to accurately track campaign performance and lay the foundation for ROI and attribution.

This eBook will cover important topics including:

  • Governance and standards for metadata & classifications to improve data integrity
  • Unification of channel and content attributes to better optimize performance
  • Time-saving tips including integrations & campaign schema mapping
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7 Cases Where You Can’t Afford to Skip Analytics Testing
7 Cases Where You Can’t Afford to Skip Analytics Testing

Learn how to find a world where insights are trustworthy and tracking technology always works like you expe...

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How to Catch Analytics Errors Before They Destroy Your Credibility
How to Catch Analytics Errors Before They Destroy Your Credibility

Take a proactive approach to governing your analytics and marketing tags so you can avoid losing face with ...