5 Steps to Scale Campaign Classifications and Metadata

Digital marketing campaign classifications or metadata lack an industry-wide protocol.

The purpose of this eBook is to help marketers and analysts create a system that can:

  • Ensure data collection consistency
  • Define categories to allow for better data manipulation and insights
  • Apply flexibility to retroactively make updates as your business changes
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2019 Digital Analytics and Governance Report
2019 Digital Analytics and Governance Report

Learn the identities, responsibilities, and priorities of analytics practitioners going into 2019 with the ...

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Build The Digital Intelligence Strategy That Will Match The Speed Of Your Customers
Build The Digital Intelligence Strategy That Will Match The Speed Of Your Customers

This Forrester Report walks through a five-competency strategy to teach you how to make better decisions fa...