Make Better Decisions with Data

  • 5 Tips to Recession-Proof Your Marketing Investments

    5 Tips to Recession-Proof Your Marketing Investments

    Learn how ObservePoint can help you navigate your business through difficult economic times in this blog post.

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  • 4 Ways to Improve Your Customer Performance Measurement

    4 Ways to Improve Your Customer Performance Measurement

    Learn how to improve your customer performance measurement into the future in this eBook.

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  • Top 3 Challenges of Data Governance & Performance Measurement in 2020

    Top 3 Challenges of Data Governance & Performance Measurement in 2020

    Learn how to overcome the top challenges facing businesses as they strive to become more data-driven in this eBook.

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  • Bill Bruno's Analytics Neat Podcast: ObservePoint + Strala

    Bill Bruno's Analytics Neat Podcast: ObservePoint + Strala

    Bill Bruno talks about ObservePoint's recent acquisition of Strala's technologies on his Analytics Neat Podcast. This blog post is a transcription of the podcast segment.

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  • 2020 Digital Analytics and Governance Report

    2020 Digital Analytics and Governance Report

    Becoming a data-driven business is more important than ever. Discover insights that will help you become more data-driven in our 2020 Digital Analytics Industry Report.

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  • Order vs Chaos: Taming Digital Analytics Complexity With Automation

    Order vs Chaos: Taming Digital Analytics Complexity With Automation

    Learn how automation can help you handle the ever-increasing complexity of digital analytics tracking in this eBook.

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  • Top 16 Takeaways from Analytics Leaders in 2020

    Top 16 Takeaways from Analytics Leaders in 2020

    This eBook includes some of the key insights gained from analytics professionals at ObservePoint's 2020 Virtual Analytics Summit.

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  • The Future of Mobile Marketing: 23 Experts on Apps, Analytics, UX, and More

    The Future of Mobile Marketing: 23 Experts on Apps, Analytics, UX, and More

    Learn what 23 industry experts had to say about the current world of mobile and app analytics in this blog post.

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  • Testing Is Trusting: How to Apply Test Automation to Analytics Data

    Testing Is Trusting: How to Apply Test Automation to Analytics Data

    Learn how to use testing automation to eliminate the frustration and lack of confidence that comes with manually managing an analytics implementation.

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  • Finning Automates QA for Efficient and Secure Technology Deployment

    Finning Automates QA for Efficient and Secure Technology Deployment

    Learn how Finning used ObservePoint to set up an automated process to test their analytics implementation after each update to their website.

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  • The State of Marketing Attribution in 2019

    The State of Marketing Attribution in 2019

    Learn why people don't trust what their attribution programs tell them, and why that lack of trust has everything to do with the data feeding their models in this whitepaper.

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  • What Is an Analytics Implementation?

    What Is an Analytics Implementation?

    To take your business to the next level you need an analytics implementation. In this blog post you'll learn about what an analytics implementation is and why you need one.

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  • Scary Analytics Data? 7 Things You Can Do About It

    Scary Analytics Data? 7 Things You Can Do About It

    This eBook discusses the reality of bad data and common issues that affect your web analytics solution. Learn seven ways to fix, manage, and prevent scary data.

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  • 4 Ways to Align Marketing and IT Analytics Implementation Workflows

    4 Ways to Align Marketing and IT Analytics Implementation Workflows

    Learn the 4 ways to align your marketing and IT analytics teams in this eBook.

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  • From UX to User Loyalty: Great Digital Experiences Start With Accurate Analytics Data

    From UX to User Loyalty: Great Digital Experiences Start With Accurate Analytics Data

    This eBook outlines 5 steps for building better online experiences, with a focus on ensuring data accuracy.

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  • Why Data Visualization Tools Aren’t Enough

    Why Data Visualization Tools Aren’t Enough

    Learn why maintaining a focus on data visualization instead of data quality is limiting your insights for marketing attribution in this blog post.

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  • Top 3 Challenges of Data Governance & Performance Measurement in 2020

    Top 3 Challenges of Data Governance & Performance Measurement in 2020

    Learn how to overcome the top 3 challenges of data governance and performance measurement in this blog post.

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  • Better Analytics Data for Better Online Banking with ObservePoint

    Better Analytics Data for Better Online Banking with ObservePoint

    Learn how a major financial services firm used ObservePoint to ensure accurate data collection during a complex migration process.

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  • How Marketers Track, Measure, and Attribute Performance [Infographic]

    How Marketers Track, Measure, and Attribute Performance [Infographic]

    Gain insights into how surveyed marketers track, measure, and attribute performance in this infographic.

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  • How to Conduct Cross-Device Analytics Testing with LiveConnect

    How to Conduct Cross-Device Analytics Testing with LiveConnect

    Learn how LiveConnect can help you ensure positive customer experiences across devices by allowing you to test your marketing implementation on your devices in real-time.

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