Make Better Decisions with Data

  • Connect Marketing to Revenue With Performance Measurement

    Connect Marketing to Revenue With Performance Measurement

    Prioritize the revenue impact of your customer strategies with this guide on revenue-focused performance measurement.

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  • Beyond Channel Marketing: How to Enhance Your Marketing Strategy With Content Attribution

    Beyond Channel Marketing: How to Enhance Your Marketing Strategy With Content Attribution

    See how a performance measurement solution can help you refocus your attribution strategy on the content with which your customers engage.

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  • The Evolution of Marketing Attribution is Experience Performance Measurement

    The Evolution of Marketing Attribution is Experience Performance Measurement

    Learn how you can expand your approach to attribution by focusing on the end-to-end customer journey.

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  • The Value of Data Governance & Performance Measurement

    The Value of Data Governance & Performance Measurement

    Learn how enterprises use ObservePoint to ensure quality data, optimize customer experiences, and drive growth and ROI with actionable insights.

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  • 7 Key Takeaways from the 2020 Marketing Attribution Symposium

    7 Key Takeaways from the 2020 Marketing Attribution Symposium

    Discover key takeaways from the marketing, analytics, and attribution experts that spoke at the 2020 Marketing Attribution Symposium.

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  • Why Data Visualization Isn't Enough: Collecting Viz-Worthy Data in 4 Steps

    Why Data Visualization Isn't Enough: Collecting Viz-Worthy Data in 4 Steps

    Learn how focusing on data quality and completeness can take your data visualizations to the next level.

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  • Demystifying Attribution Models: Bring Clarity to Your Business

    Demystifying Attribution Models: Bring Clarity to Your Business

    Learn the pros and cons of each attribution model—from simple models to advanced machine-led attribution—and see how you can use each of these lenses to inform a sophisticated attribution strategy.

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  • The 3 Pillars of Truly Data-driven Companies

    The 3 Pillars of Truly Data-driven Companies

    Ensure quality data through standardization and testing, use end-to-end journey tracking to optimize customer experiences, and act on real-time, holistic insights to drive engagement and revenue.

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  • Overcome the 8 Most Frustrating Campaign Tracking Limitations

    Overcome the 8 Most Frustrating Campaign Tracking Limitations

    Learn how a touchpoint management solution can help you navigate the most frustrating limitations of campaign tracking.

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  • 5 Tips to Recession-Proof Your Marketing Investments

    5 Tips to Recession-Proof Your Marketing Investments

    Learn how to weather the storm of a recession with your marketing investments in this eBook.

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  • 5 Tips to Recession-Proof Your Marketing Investments

    5 Tips to Recession-Proof Your Marketing Investments

    Learn how ObservePoint can help you navigate your business through difficult economic times in this blog post.

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  • 4 Ways to Improve Your Customer Performance Measurement

    4 Ways to Improve Your Customer Performance Measurement

    Learn how to improve your customer performance measurement into the future in this eBook.

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  • Top 3 Challenges of Data Governance & Performance Measurement in 2020

    Top 3 Challenges of Data Governance & Performance Measurement in 2020

    Learn how to overcome the top challenges facing businesses as they strive to become more data-driven in this eBook.

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  • Bill Bruno's Analytics Neat Podcast: ObservePoint + Strala

    Bill Bruno's Analytics Neat Podcast: ObservePoint + Strala

    Bill Bruno talks about ObservePoint's recent acquisition of Strala's technologies on his Analytics Neat Podcast. This blog post is a transcription of the podcast segment.

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  • 2020 Digital Analytics and Governance Report

    2020 Digital Analytics and Governance Report

    Becoming a data-driven business is more important than ever. Discover insights that will help you become more data-driven in our 2020 Digital Analytics Industry Report.

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  • Order vs Chaos: Taming Digital Analytics Complexity With Automation

    Order vs Chaos: Taming Digital Analytics Complexity With Automation

    Learn how automation can help you handle the ever-increasing complexity of digital analytics tracking in this eBook.

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  • 16 Takeaways from Analytics Leaders in 2020

    16 Takeaways from Analytics Leaders in 2020

    This blog post includes some of the key insights gained from analytics professionals at ObservePoint's 2020 Virtual Analytics Summit.

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  • The Future of Mobile Marketing: 23 Experts on Apps, Analytics, UX, and More

    The Future of Mobile Marketing: 23 Experts on Apps, Analytics, UX, and More

    Learn what 23 industry experts had to say about the current world of mobile and app analytics in this blog post.

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  • Testing Is Trusting: How to Apply Test Automation to Analytics Data

    Testing Is Trusting: How to Apply Test Automation to Analytics Data

    Learn how to use testing automation to eliminate the frustration and lack of confidence that comes with manually managing an analytics implementation.

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  • Finning Automates QA for Efficient and Secure Technology Deployment

    Finning Automates QA for Efficient and Secure Technology Deployment

    Learn how Finning used ObservePoint to set up an automated process to test their analytics implementation after each update to their website.

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