Make Better Decisions with Data

  • The Evolution of Marketing Attribution is Experience Performance Measurement

    The Evolution of Marketing Attribution is Experience Performance Measurement

    Learn how you can expand your approach to attribution by focusing on the end-to-end customer journey.

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  • The 3 Pillars of Truly Data-driven Companies

    The 3 Pillars of Truly Data-driven Companies

    Ensure quality data through standardization and testing, use end-to-end journey tracking to optimize customer experiences, and act on real-time, holistic insights to drive engagement and revenue.

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  • Overcome the 8 Most Frustrating Campaign Tracking Limitations

    Overcome the 8 Most Frustrating Campaign Tracking Limitations

    Learn how a touchpoint management solution can help you navigate the most frustrating limitations of campaign tracking.

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  • 5 Tips to Recession-Proof Your Marketing Investments

    5 Tips to Recession-Proof Your Marketing Investments

    Learn how ObservePoint can help you navigate your business through difficult economic times in this blog post.

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  • Bill Bruno's Analytics Neat Podcast: ObservePoint + Strala

    Bill Bruno's Analytics Neat Podcast: ObservePoint + Strala

    Bill Bruno talks about ObservePoint's recent acquisition of Strala's technologies on his Analytics Neat Podcast. This blog post is a transcription of the podcast segment.

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  • 2020 Digital Analytics and Governance Report

    2020 Digital Analytics and Governance Report

    Becoming a data-driven business is more important than ever. Discover insights that will help you become more data-driven in our 2020 Digital Analytics Industry Report.

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  • 16 Takeaways from Analytics Leaders in 2020

    16 Takeaways from Analytics Leaders in 2020

    This blog post includes some of the key insights gained from analytics professionals at ObservePoint's 2020 Virtual Analytics Summit.

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  • The Future of Mobile Marketing: 23 Experts on Apps, Analytics, UX, and More

    The Future of Mobile Marketing: 23 Experts on Apps, Analytics, UX, and More

    Learn what 23 industry experts had to say about the current world of mobile and app analytics in this blog post.

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  • Testing Is Trusting: How to Apply Test Automation to Analytics Data

    Testing Is Trusting: How to Apply Test Automation to Analytics Data

    Learn how to use testing automation to eliminate the frustration and lack of confidence that comes with manually managing an analytics implementation.

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  • Finning Automates QA for Efficient and Secure Technology Deployment

    Finning Automates QA for Efficient and Secure Technology Deployment

    Learn how Finning used ObservePoint to set up an automated process to test their analytics implementation after each update to their website.

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  • What Is a Web Analytics Implementation?

    What Is a Web Analytics Implementation?

    To take your business to the next level you need a web analytics implementation. In this blog post you'll learn about what it is and why you need one.

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  • 4 Ways to Align Marketing and IT Analytics Implementation Workflows

    4 Ways to Align Marketing and IT Analytics Implementation Workflows

    Learn the 4 ways to align your marketing and IT analytics teams in this blog post.

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  • From Customer Experience to Customer Loyalty: Great Digital Experiences Start With Accurate Analytics Data

    From Customer Experience to Customer Loyalty: Great Digital Experiences Start With Accurate Analytics Data

    This eBook outlines 5 steps for building better online experiences, with a focus on ensuring data accuracy.

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  • 21 Takeaways from Analytics Thought Leaders in 2018

    21 Takeaways from Analytics Thought Leaders in 2018

    Learn from best-in-class professionals and practitioners about how to govern analytics in 2018.

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  • 7 Cases Where You Can't Afford to Skip Analytics Testing

    7 Cases Where You Can't Afford to Skip Analytics Testing

    Learn how to find a world where insights are trustworthy and tracking technology always works like you expect it to.

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  • Why Data Visualization Tools Aren’t Enough

    Why Data Visualization Tools Aren’t Enough

    Learn why maintaining a focus on data visualization instead of data quality is limiting your insights for marketing attribution in this blog post.

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  • 30 Takeaways from Analytics Leaders Changing the Industry in 2016

    30 Takeaways from Analytics Leaders Changing the Industry in 2016

    Top Takeaways from 30 Analytics Leaders Changing the Industry is a collection of value-packed insights from influential thought leaders in the analytics space.

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  • Top 3 Challenges of Data Governance & Performance Measurement in 2020

    Top 3 Challenges of Data Governance & Performance Measurement in 2020

    Learn how to overcome the top 3 challenges of data governance and performance measurement in this blog post.

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  • Better Analytics Data for Better Online Banking with ObservePoint

    Better Analytics Data for Better Online Banking with ObservePoint

    Learn how a major financial services firm used ObservePoint to ensure accurate data collection during a complex migration process.

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  • How Marketers Track, Measure, and Attribute Performance [Infographic]

    How Marketers Track, Measure, and Attribute Performance [Infographic]

    Gain insights into how surveyed marketers track, measure, and attribute performance in this infographic.

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