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Mobile Is the New Black

March 7, 2017 Sun Sneed

The mobile revolution has put your brand right at the fingertips of your customers—who spend 51% of their digital media time on a mobile device.

Optimizing the mobile experience is more important than ever.

Are you optimizing the customer experience with mobile app analytics?

This ebook discusses the key metrics you should be using to keep your users from churning, outlining how to:

  • Initiate first steps towards an insightful analytics strategy
  • Understand user behavior metrics across the customer life cycle
  • Capitalize on customer success and mitigate friction

Fill out the form and download your free copy of Mobile Is the New Black: An Analyst’s Guide to Capturing Actionable User Activity Over the Life Cycle of Your Mobile App.

About the Author

Sun Sneed

Sun is currently the Senior Product Manager at ObservePoint. She is passionate about internet products and marketing. Sun conceptualizes and drives change in an impactful and sustainable way. Sun currently leads product innovation for AppAssurance, ObservePoint’s mobile app tag and data quality platform. In past roles, Sun has contributed to the product innovation of Deutsche Telekom, T-Online International AG, and Fast Multimedia AG.

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Previous Flipbook
The Future of Mobile Marketing: 23 Experts on Apps, Analytics, UX and More
The Future of Mobile Marketing: 23 Experts on Apps, Analytics, UX and More

Learn from top industry experts about trends in mobile apps, analytics and user experience.

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