Customer experiences are changing at overwhelming speeds and most industries are seeing an unprecedented amount of disruption—disruption caused by data.
In his 2018 Virtual Analytics Summit keynote address Customer-Centered Experiences through Data, Chris Slovak, VP of Global Solutions Consulting at Tealium, said, "If you’re going to try and build great experiences for customers, they have to be at the center. You have to empathize with them. You have to use the data, not just your opinion."
Watch Slovak's full keynote on demand to:
- Understand the intersection of customer experience, brand goals, and technology
- Analyze ever-increasing customer expectations and how data is playing a critical role in that
- Discover 5 data-fueled factors that are changing experience and the resulting mandates that come from these factors