2019 Digital Analytics and Governance Report

January 29, 2019

Companies are relying more and more on analytics data to drive their business decisions forward. 

But what exactly do those analytics efforts look like within the context of the organization? What teams do analytics practitioners sit on? Who do they report to? What business objectives do they value most?

ObservePoint set out to gather information about the identities, responsibilities, and priorities of analytics teams. In ObservePoint's 2019 Digital Analytics and Governance Report, you will learn about how companies:

  • Structure analytics activities at the team level
  • Organize analytics efforts across the enterprise
  • Prioritize analytics initiatives over the next 12 months
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