Case Studies

Mass Media & Entertainment Conglomerate Enforces Data QA from End to End

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Challenges: • Create a site-wide inventory of the tags on their site • Identify errors in Adobe Analytics in a staging environment • QA the analytics on their mobile apps Key ObservePoint Features Used: • Audits • Journeys • Video Journeys Results: Needed to: • Ran automated, site-wide audits to catalog all technologies on their websites • Tested their web analytics at scale in a staging environment • App Emulation Mass Media & Entertainment Conglomerate Enforces Data QA from End to End W I TH O B S E RVE P O I N T • Set up pre-release QA processes of mobile app analytics tech

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