Counting Cookies: The Reliance, the Risk, and the Remedy

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DMPG is a highly experienced team of ~25 digital experience enablement specialists certified in the Google & Adobe MarTech stacks. We have teams in London & Australia; providing data layer, analytics, tag management, conversion rate optimisation, personalisation, and marketing automation services. We punch well above our weight in end-to-end delivery, enabling our clients to fully leverage their tech, data, and people using well established strategies & processes that we have refined over the last 8 years. Click here to learn about DMPG's cookie audit consulting services. ObservePoint brings insights, automation, and compliance to the chaos of customer experience data with their Data Governance solu- tions: Technology Governance, Privacy Compliance, and Campaign Performance. These solutions empower insights-driven companies to trust their data with automated analytics testing, protect customers with compliance monitoring, and improve experiences with validated, data-driven insights. Click here to learn how ObservePoint's Tag and Cookie Inventory feature can help you. Similarweb is the official measure of the Digital World. Our online traffic data enables us to deliver an unbiased, objective view of re- al-world web and app performance. From executing day-to-day tactics, to building long-term digital strategies, all your decisions can now be driven by the most important data there is—reality. Similarweb helps organizations of all sizes win their market with the power of Digital Intelligence. To learn more about Similarweb, click here. About 21

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