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Counting Cookies: The Reliance, the Risk, and the Remedy

Issue link: https://resources.observepoint.com/i/1390370

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3. What we set out to find... 4. Why look into third-party cookie dependency? 5. Methodology 6. Defining & Categorizing Cookies 7. How large is the third-party cookie dependency? 8. What are third-party cookies used for? 9. Mitigating the Impact of Third-party Cookies on Advertising 14. What are third-party cookies used for? 15. How many third-party cookie domains and cookies were typical per site? 16. Market Specific Insights - Australia 17. Market Specific Insights - United Kingdom 18. Market Specific Insights - United States 19. Key Takeaways 20. So what can you do? 21. About Table of contents 2

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