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2021 Digital Analytics and Governance Report

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4 Who We Surveyed Which department do you report to? 5.5% 2.8% 10.6% 22.8% 2.9% 5.0% IT 8.1% Implementation Engineering Other Quality Assurance Product Management Marketing 42.4% Analytics 42.4% 5.5% 2.8% 10.6% 22.8% 2.9% 5.0% 8.1% Survey Audience Profiles Over 650 digital analytics and data governance professionals participated in the survey. Of those, a total of 70% identified specifically as analytics and marketing professionals.

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