Reports

2021 Digital Analytics and Governance Report

Issue link: https://resources.observepoint.com/i/1349518

Contents of this Issue

Navigation

Page 15 of 24

16 We asked the respondents how concerned their company was with data privacy regulations. 85% of respondents said that it was a priority for their organiza- tion, and 34% said that it was an urgent business priority. Data Privacy is a Priority According to a recent blog post, Forrester predicts that this sense of urgency will only increase for organizations across the globe in 2021. They stated, "Regulatory and legal activity related to employee privacy will increase 100%... One in four CMOs will invest more in technology to collect zero-party data... [and] CCPA 2.0 will pass and spur the introduction of federal privacy legislation in the US." How concerned is your company about data privacy regulations (GDPR, CCPA, etc.)? Data privacy is an urgent business priority at this time Data privacy is a moderate priority at this time Data privacy is a low priority at this time Data privacy is a non-issue at this time I don't know Data privacy is treated as a typical business priority at this time 34.29% 22.64% 28.13% 7.47% 2.86% 4.62% Privacy Compliance - Data Privacy & Compliance

Articles in this issue

Links on this page

Archives of this issue

view archives of Reports - 2021 Digital Analytics and Governance Report