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2021 Digital Analytics and Governance Report

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2 In today's business climate, especially with the rise in online activity, digital analytics is more important than ever. To stay competitive and deliver amazing experiences to your customers, you need to be a data-driven business. • But what does a data-driven business look like? • What are the current roles and team configurations in the digital analytics space? • What analytics solutions are companies using to improve their use of data? • How are companies responding to privacy regulations? • How much do companies trust their current digital analytics practices, and what can they do to improve those practices? ObservePoint took to answering these questions and more in a recent survey of more than 650 digital analytics and governance professionals. Continue reading to discover the findings. INTRODUCTION

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