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The Four Essential Steps to Transform into an Insights-Driven Business

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The Four Essential Steps To Transform Into An Insights-Driven Business The Strategy Report In The Insights-Driven Business Playbook by Cinny Little May 14, 2019 LiCensed for individuaL use onLy FoRRESTER.com Key Takeaways If You're Focusing only on The Data, You're Losing Your Way insights-driven businesses are growing faster than your business and are coming after your customers. They do this by systematically harnessing insights and taking actions that improve outcomes everywhere in the firm. Being insights driven requires a focus on five competencies: strategy, people, technology, process, and data. These Four Steps Are The Guardrails For Your Transformation Getting on the road to transformation into an insights-driven business — and staying on it — requires discipline. We provide Cios with four steps: 1) determine your urgency by examining the performance of existing investments; 2) create and communicate your insights-driven mission; 3) assess and sequence your focus on the five insights-driven competencies; and 4) plot your road map to transformation. Why read This report Being insights driven is not just new terminology for big data; it's an operational transformation that firms must pivot to now or risk losing out to competitors old and new. But enterprise-level transformation is complex and expensive. it's hard to know where to begin, how to define the end state, and how to avoid getting lost along the way. in this report, we describe four steps for creating a strategy to become insights driven for Cios to use in building a plan that succeeds. This is an update of a previously published report; forrester refreshes this report regularly based on new research. This Pdf is only licensed for individual use when downloaded from forrester.com or reprints.forrester.com. all other distribution prohibited.

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