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The Total Economic Impact™ of ObservePoint

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Table Of Contents Executive Summary 1 Key Findings 1 TEI Framework And Methodology 4 The ObservePoint Customer Journey 5 Interviewed Organizations 5 Key Challenges 5 Key Results 6 Composite Organization 6 Analysis Of Benefits 7 Improved Personalization And Customer Experience 7 Streamlined Path To Purchase Flow 9 Improved Productivity 10 Reduced Ineffective Advertising Spend 11 Unquantified Benefits 12 Flexibility 13 Analysis Of Costs 14 Subscription Fees 14 Internal Training Costs 15 Financial Summary 17 ObservePoint Data Governance Solution: Overview 18 Appendix A: Total Economic Impact 19 Appendix B: Supplemental Material 20 Project Director: Kim Finnerty ABOUT FORRESTER CONSULTING Forrester Consulting provides independent and objective research-based consulting to help leaders succeed in their organizations. Ranging in scope from a short strategy session to custom projects, Forrester's Consulting services connect you directly with research analysts who apply expert insight to your specific business challenges. For more information, visit forrester.com/consulting. © 2020, Forrester Research, Inc. All rights reserved. Unauthorized reproduction is strictly prohibited. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change. Forrester®, Technographics®, Forrester Wave, RoleView, TechRadar, and Total Economic Impact are trademarks of Forrester Research, Inc. All other trademarks are the property of their respective companies. For additional information, go to forrester.com.

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