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The Data Layer: From Novice to Expert in 2.5 Seconds With Red Bread Lab

Issue link: https://resources.observepoint.com/i/1244244

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2 Introduction This white paper is a sports car. You probably didn't know that when you downloaded it. Or that you could even download a sports car. Go figure. This white paper is a sports car among white papers, and you're about to go 0 to 60 in your knowledge of the data layer. Moving from basic to advanced, you're going to learn about: The fundamentals of the data layer 1 How to populate the data layer (including on a SPA site) 2 How to reference the data layer in your tag manager 3 How to use your data layer to simplify analytics testing 4 Buckle up.

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