Tip Sheets & eBooks

5 Tips to Recession-Proof Your Marketing Investments

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3 3 Optimize Your MarTech Utilization A recent Gartner survey of various CMOs confirms that marketing budgets are heavily weighted on MarTech solutions (MarTech consumes 29% of marketing budgets). Marketing teams can optimize their MarTech utilization through the following actions: Inventory current MarTech tools. List every tool your marketing team is currently using and how much budget each tool is consuming. Analyze MarTech utilization levels and effectiveness. Note and evaluate areas of MarTech overlap and underuti- lization. Identify the solutions with the most impact on marketing ROI. Consolidate solutions. Consolidate your MarTech solutions to remove overlap and underutilization while still maintaining core functionality to drive ROI. Once you know which tools are providing you with solid ROI, we can help you double check implementation instances and then get the most out of the tools you will continue using. Using Web Audits and Web Journeys, you can scan for site- wide MarTech presence and functionality. ObservePoint is vendor agnostic and can detect any technology deployed on your site, so if there are any rogue implementations that you might have missed or any data collection errors, you will be notified immediately. In the end, you can rest easy knowing the MarTech on your site is authorized, functioning properly, and is delivering the ROI you need to grow your business. Here's how we can help:

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