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5 Tips to Recession-Proof Your Marketing Investments

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2 2 Focus on Customer Experiences The driving force behind your revenue is your customers. In order to ensure great customer experiences you need to do the following: Ensure accurate customer data. Use a MarTech governance and performance measure- ment solution to ensure your analytics tags are functioning properly and all your customer touchpoints—even offline touchpoints—are standardized for complete customer profile unification. Align your entire organization around customer-centric goals. Align your organizational language around KPIs, goals, and terminology to help all teams focus on delivering excep- tional customer experiences that will keep your audience coming back, even during difficult times. Using ObservePoint's MarTech governance platform, you can receive alerts any time your critical customer journeys break, any time there is a 404 page error, or when page load times dip below your desired threshold. We help ensure your customer journeys are nothing but smooth sailing and that you're collecting holistic customer experience data. Here's how we can help:

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