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Advance Your Customer Analytics Maturity

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Advance Your Customer Analytics Maturity Roadmap: The Customer Analytics Playbook by Brandon Purcell and Emily Miller February 4, 2020 LICENSED FOR INDIVIDUAL USE ONLY FORRESTER.COM Key Takeaways Begin By Gauging Your Customer Analytics Maturity Advancing your customer analytics approach requires improving how you tackle strategy, structure, data, analytics, process, and technology. Starting with your current maturity level, identify your priorities and use this roadmap to determine a timeline for next steps and key investments. Then Plan How And When To Advance Your Customer Analytics Program Before you act on your roadmap, prioritize what's crucial to do now and what might be helpful down the road. Consider the value and resources at your disposal to refine your immediate actions and plan future initiatives. Why Read This Report Customer insights (CI) pros looking to stand up or advance their enterprise customer analytics functions face many challenges. Disparate data, a lack of stakeholder support for analytics, and broken processes are just a few. Where does one begin? In this report, Forrester has devised a strategic roadmap to help CI pros accelerate their customer analytics journey. This PDF is only licensed for individual use when downloaded from forrester.com or reprints.forrester.com. All other distribution prohibited.

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