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Table Of Contents
Build Your Roadmap Based On Your
Customer Analytics Maturity
The Path To Advanced Customer Analytics
Has Three Stages
Beginners: Develop Your Customer Analytics
Strategy
Intermediates: Invest More In Analytics
Advanced: Personalize Customer Interactions
Recommendations
Prioritize Your Next Steps
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Roadmap: The Customer Analytics Playbook
by Brandon Purcell and Emily Miller
with Srividya Sridharan, Aldila Yunus, and Daniel Weber
February 4, 2020
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