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Advance Your Customer Analytics Maturity

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2 2 9 © 2020 Forrester Research, Inc. Opinions reflect judgment at the time and are subject to change. Forrester ® , Technographics ® , Forrester Wave, TechRadar, and Total Economic Impact are trademarks of Forrester Research, Inc. All other trademarks are the property of their respective companies. Unauthorized copying or distributing is a violation of copyright law. Citations@forrester.com or +1 866-367-7378 Forrester Research, Inc., 60 Acorn Park Drive, Cambridge, MA 02140 USA +1 617-613-6000 | Fax: +1 617-613-5000 | forrester.com Table Of Contents Build Your Roadmap Based On Your Customer Analytics Maturity The Path To Advanced Customer Analytics Has Three Stages Beginners: Develop Your Customer Analytics Strategy Intermediates: Invest More In Analytics Advanced: Personalize Customer Interactions Recommendations Prioritize Your Next Steps Related Research Documents Gauge Your Customer Analytics Maturity Pick A Powerful Pilot To Propagate Customer Analytics The State Of Customer Analytics 2019 FOR CUSTOMER INSIGHTS PROFESSIONALS Advance Your Customer Analytics Maturity Roadmap: The Customer Analytics Playbook by Brandon Purcell and Emily Miller with Srividya Sridharan, Aldila Yunus, and Daniel Weber February 4, 2020 Share reports with colleagues. Enhance your membership with Research Share.

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