Advance Your Customer Analytics Maturity
Roadmap: The Customer Analytics Playbook
by Brandon Purcell and Emily Miller
February 4, 2020
LICENSED FOR INDIVIDUAL USE ONLY
FORRESTER.COM
Key Takeaways
Begin By Gauging Your Customer Analytics
Maturity
Advancing your customer analytics approach
requires improving how you tackle strategy,
structure, data, analytics, process, and technology.
Starting with your current maturity level, identify
your priorities and use this roadmap to determine a
timeline for next steps and key investments.
Then Plan How And When To Advance Your
Customer Analytics Program
Before you act on your roadmap, prioritize what's
crucial to do now and what might be helpful
down the road. Consider the value and resources
at your disposal to refine your immediate actions
and plan future initiatives.
Why Read This Report
Customer insights (CI) pros looking to stand up
or advance their enterprise customer analytics
functions face many challenges. Disparate data,
a lack of stakeholder support for analytics, and
broken processes are just a few. Where does
one begin? In this report, Forrester has devised a
strategic roadmap to help CI pros accelerate their
customer analytics journey.
This PDF is only licensed for individual use when downloaded from forrester.com or reprints.forrester.com. All other distribution prohibited.
