Reports & White Papers

2020 Digital Analytics and Governance Report

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2 INTRODUCTION In today's business climate, digital analytics is more important than ever. To stay competitive and deliver amazing experiences to your customers, you need to be a data-driven business. But what does a data-driven business look like? What are the current roles and team configurations in the digital analytics space? What analytics solutions are companies using to improve their use of data? How much do companies trust their current digital analytics practices and what can they do to improve those practices? ObservePoint took to answering these questions and more in a recent survey, which had more than 700 responses from industry professionals of varying positions related to all things digital analytics. Continue reading below to discover the findings.

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