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Global IT Solutions Company Uses Test Automation to Optimize Their Website

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Challenges: • Monitor their tagging to validate their Adobe Analytics implementation • Test their website at scale against an SEO standard of quality • Create alerts for failing page performance Key ObservePoint Features Used: • Web Audits • Rules • Aggregated Console Log Results: Needed to: • Improved the data quality of roughly 3.5 million analytics records • Achieved greater SEO quality and page performance across 6 million pages served each month Tag management Tealium Digital analytics Adobe Analytics A/B testing and personalization Adobe Target • Remote File Mapping • On-Page JavaScript Execution • Google Lighthouse Integration for Data Quality, SEO, and Page Performance Global IT Solutions Company Uses Test Automation to Optimize Their Website Company Profile - 70,000+ employees - 80+ countries worldwide - $50B in revenue in 2018 - 8M+ visits/month on their website

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