Case Studies

Finning Automates QA for Efficient and Secure Technology Deployment

Issue link: https://resources.observepoint.com/i/1185848

Contents of this Issue

Navigation

Page 1 of 7

Challenges: • Automate the QA process to increase testing efficiency • Conduct repeatable, custom analytics tests across multiple domains • Protect against piggybacking technologies and data leakage Key Product Used: • Audits • Integrations • Tag Initiators ObservePoint's Technology Governance, specifically: Results: Needed to: • Set up an automated QA process with ObservePoint to verify accurate data collection • Caught data collection errors in testing environments before going live • Prevented unauthorized technologies from appearing on their site Finning Profile - Largest dealer of Caterpillar equipment - Established in 1933 - Over 13,000 employees - Operations in Canada, the UK, and South America Technology Stack Tag management Adobe Launch Digital analytics Adobe Analytics A/B testing and personalization Adobe Target Image provided by Finning

Articles in this issue

Links on this page

Archives of this issue

view archives of Case Studies - Finning Automates QA for Efficient and Secure Technology Deployment