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Master Your MarTech Migration_ A Guide for Switching Web-Based Marketing and Analytics Solutions

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How to Successfully Migrate Your MarTech in 4 Phases A Guide for Successfully Switching Web and App Based Marketing and Analytics Whether you're moving from one tag management system to another, switching web analytics solutions, or adopting an alternative marketing technology for your website, it's important to know what steps will lead to a successful migration for any MarTech implementation. This white paper presents a 4-phased approach to completing your migration successfully: Phase 1: Strategize Before you begin your MarTech migration, you will want to have a detailed strategy in place. This will ensure that each member of your team under- stands the process and is able to stay on track to complete the project on time. Here are a few areas to consider in your strategy: Get your boss's blessing. A technology migration can take a lot of time and resources, and if you have a manager who doesn't fully understand the value of optimizing your MarTech solutions, accurately communicating the importance of this migration is the first step to ensuring a successful transition. Consequently, you might need to put together a business case with the following details to convince managers that the time and resources spent on this project are worth it. Document the business objectives that this migration is helping to reach. You will likely have already made your decision and justified it, but it's best to have a record of the rea- soning behind your migration so you can map your efforts back to your initial goals and keep your team focused. 1 1 2 4 3 Strategize Document Migrate Test

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