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From Customer Experience to Customer Loyalty: Great Digital Experiences Start With Accurate Analytics Data

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From Customer Experience to Customer Loyalty: Great Digital Experiences Start With Accurate Analytics Data Todays' data-driven businesses are doing a lot to increase sales and growth—including vigorously collecting, cleansing, reporting, and analyzing data. But all these tasks are for naught if they aren't centered around the most important element of a business—the customer. In order to succeed in today's market, you must exceed customer expectations. You need to develop customer relationships that make you their go-to provider. But how? In a perfect world, building relationships with customers would consistently remain at the forefront of digital analytics, but all too often there is a disconnect between the two. This disconnect results in missed opportunities, sub-par customer interactions, and a smaller bottom line. How can you avoid these pitfalls and ensure you are keeping your data practices customer- focused? 1

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