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From Customer Experience to Customer Loyalty: Great Digital Experiences Start With Accurate Analytics Data

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2 Step 1: Make Your Customer Experience Goals Visible Since a key factor in building great customer relationships is remembering to stay customer-fo- cused throughout your entire data analysis process, making your customer experience goals visible is a great place to start. Create an environment that reminds you and your team to continually stay focused on the cus- tomer. Here are some ideas on how to create a customer-focused environment: Utilize custom dashboards to create a profile of your customers and their interests, challenges, and needs Focus a portion of your regular meetings on highlighting how you're working to address your customers' needs Use automated digital alerts within team projects to remind them to ask if they're addressing the "why" Set up meet-and-greets between your team and customers to give your "why" a face Put up some cheesy posters Don't be afraid to get creative and find a method for staying customer-focused that works for your team. The point here is that simply articulating your customer experience goals up front and then allow- ing those goals to slowly fade into the background will not do you any good. You need to maintain and reinforce these goals across all teams and all projects.

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