Case Studies

How Carnival Corporation Made a Smooth Transition from DTM to Launch with ObservePoint

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Adobe Partner Story "We produced a number of ObservePoint reports that told us everything the site had on it that day. Page by page, we were able to see all the tags that we needed to make sure to include in our master project plan. ObservePoint has been part of every step of our planning." Tim Crandley, Head of Global Marketing Technology, Carnival Corporation RESULTS SOLUTION Adobe Launch Adobe Experience Cloud With the Right Partners, Carnival Cruised rough a Massive Migration How Carnival Corporation made a smooth transition from DTM to Adobe Launch GAINED REAL-TIME VIEWS of every operation that happens on web pages. DECREASED quality assurance resources needed to validate and verify analytics implementation by 75%. VALIDATED all migrated and rewrien code was producing correct outputs.

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