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The State Of Insights-Driven Business Maturity, 2019

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The State Of Insights-Driven Business Maturity, 2019 Benchmarks: The Insights-Driven Business Playbook by James McCormick January 31, 2019 LiCensed for individuaL use onLy fOrreSTer.cOM Key Takeaways fewer Than One In 10 firms Are Advanced With Insights according to surveyed global data and analytics decision makers, only 8% of firms gain sustain competitive advantage with mature systems of insight. Insights-Driven Businesses Lead from The Top With Systems Of Insight Businesses that consistently compete using insights have a mandate for a top-down investment in — and alignment of — people, technology, process, and data to service the entire enterprise with systems of insight. firms Must Accelerate Their Insights Maturity, Starting Today early adopters of mature insights practice stand to gain the greatest advantage. This will continue for years to come, but the competitive edge gained from being insights driven will dwindle as the market catches up. Why read This report in previous reports in this playbook, we identified insights-driven businesses, how they are different, and why they succeed. The next step for Cios is to understand the overall maturity of their insights practices. This report uses data from the forrester analytics Global Business Technographics® data and analytics survey, 2018, to provide Cios with a benchmark of insights maturity, identify reasons for business success in advanced firms, describe strategic approaches, and analyze operational habits. This Pdf is only licensed for individual use when downloaded from forrester.com or reprints.forrester.com. all other distribution prohibited.

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