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Come Together (Right Now) To Deliver The Next Best Experience

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Come Together (Right Now) To Deliver The Next Best Experience Vision: The Customer Analytics Playbook by Brandon Purcell April 3, 2019 Licensed for individuAL use onLy foRREsTER.Com Key Takeaways Today's Customer Analytics Practices Aren't Cutting It Long gone are the days when you could simply rely on one-dimensional outputs from traditional customer analytics tools. To stay on top, you need to contextualize your customers' behavior and deliver a favorable experience in real time. In A sea of Possibilities, orchestrate The Best Experience next best experience takes your customer experience (cX) to the next level by ingesting signals across the entire customer journey and providing not just a recommendation but the right one. so You've Hopped onto The NBX Bandwagon — Now What? The work doesn't stop there. ensure alignment across your organization and implement the right Ai tools to optimize your cX — and work toward achieving your business goals along the way. Why read This report We're living in the age of the customer, so it's understandable that many companies are striving — and claiming — to be customer obsessed. yet many still fall short of creating superior customer experiences, even with sophisticated customer analytics in place, because of myopia and internal misalignment. The solution lies in a new customer insights paradigm: the next best experience (nBX). customer insights (ci) pros need to reevaluate their current analytics practices and embrace the nBX model to become truly customer obsessed. This Pdf is only licensed for individual use when downloaded from forrester.com or reprints.forrester.com. All other distribution prohibited.

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