For B2C Marketing ProFessionals
The ROI Of Privacy
February 5, 2019
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Business Case: The Customer Trust And Privacy Playbook
endnotes
1
in one consumervoices panel, we asked respondents about creepy marketing experiences and how they reacted.
Many said they're trying to do less business with the company or stopped doing business with the company
altogether. source: Forrester analytics consumervoices Market Research online community, Q2 2018 (us).
in a separate consumervoices panel, a majority of respondents said they would spend money with a more expensive
brand that they trust more. source: Forrester analytics consumervoices Market Research online community, Q3 2018
(us).
2
see the Forrester report "Predictions 2019: B2c Marketing."
3
see the Forrester report "The Roi of customer Loyalty."
4
see the Forrester report "Q&a: What Marketers need To Know about Zero-Party data" and see the Forrester report
"The anatomy of a Preference center."
