For B2C Marketing ProFessionals
The ROI Of Privacy
February 5, 2019
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3
Business Case: The Customer Trust And Privacy Playbook
fIGURe 1 an Roi Model For Privacy Leveraging Forrester's Total economic impact™ (Tei) Framework
These tables provide a summary of the costs, benets, and ROI over a three-year time horizon. As
assumptions are changed on the later tabs in the workbook, these totals will update. The spreadsheet
with details about this model is available via the download box at the beginning of this report on
Forrester.com.
17% $72,340,970 ($61,785,053) $10,555,917
ROI Total benets
(PV*)
Total costs
(PV)
Net present
value
Cash ow analysis (risk-adjusted estimates)
$0
$0
$0
$0
$0
$0
$0
$0
($24,099,379)
$27,059,912
$2,960,532
($24,099,379)
$27,059,912
$2,960,532
($21,908,527)
$27,059,912
($24,875,635)
$29,167,308
$4,291,673
($48,975,015)
$56,227,220
$7,252,205
($42,466,903)
$48,705,133
($25,712,458)
$31,459,299
$5,746,841
($74,687,473)
$87,686,519
$12,999,046
($61,785,053)
$72,340,970
($74,687,473)
$87,686,519
$12,999,046
($61,785,053)
$72,340,970
$10,555,917
17%
Initial Year 1 Year 2 Year 3 Total
Present
value
Financial summary (risk-adjusted estimates)
Total costs
Total benets
Net benets
ROI
Cumulative
Total costs
Total benets
Net benets
Total costs PV
Total benets PV
*Present value
