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The ROI Of Privacy

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For B2C Marketing ProFessionals The ROI Of Privacy February 5, 2019 © 2019 Forrester research, inc. Unauthorized copying or distributing is a violation of copyright law. Citations@forrester.com or +1 866-367-7378 3 Business Case: The Customer Trust And Privacy Playbook fIGURe 1 an Roi Model For Privacy Leveraging Forrester's Total economic impact™ (Tei) Framework These tables provide a summary of the costs, benets, and ROI over a three-year time horizon. As assumptions are changed on the later tabs in the workbook, these totals will update. The spreadsheet with details about this model is available via the download box at the beginning of this report on Forrester.com. 17% $72,340,970 ($61,785,053) $10,555,917 ROI Total benets (PV*) Total costs (PV) Net present value Cash ow analysis (risk-adjusted estimates) $0 $0 $0 $0 $0 $0 $0 $0 ($24,099,379) $27,059,912 $2,960,532 ($24,099,379) $27,059,912 $2,960,532 ($21,908,527) $27,059,912 ($24,875,635) $29,167,308 $4,291,673 ($48,975,015) $56,227,220 $7,252,205 ($42,466,903) $48,705,133 ($25,712,458) $31,459,299 $5,746,841 ($74,687,473) $87,686,519 $12,999,046 ($61,785,053) $72,340,970 ($74,687,473) $87,686,519 $12,999,046 ($61,785,053) $72,340,970 $10,555,917 17% Initial Year 1 Year 2 Year 3 Total Present value Financial summary (risk-adjusted estimates) Total costs Total benets Net benets ROI Cumulative Total costs Total benets Net benets Total costs PV Total benets PV *Present value

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