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Build The Digital Intelligence Strategy That Will Match The Speed Of Your Customers

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Build The Digital Intelligence Strategy That Will Match The Speed Of Your Customers Strategic Plan: The Digital Intelligence Playbook by Cinny Little and James McCormick November 2, 2018 LiCeNsed for iNdividuaL use oNLy fOrreSTer.COM Key Takeaways elevate Digital Intelligence With A Strategic Plan digital intelligence is not a project: it's an ongoing initiative that transforms businesses by continuously optimizing customer experiences. a digital intelligence strategic plan incorporates strategy, measurement, data and technology, optimization, and people. reboot With Digital Intelligence Most businesses claim to be insights influenced. But to survive, your business must go beyond that and become insights driven. reboot your approach to deliver competitive advantage with a robust digital intelligence strategy. Why read This report To remain competitive, customer insights (Ci) pros must elevate their firm's digital intelligence — the practice of continuously optimizing customer engagement with data, analytics, and insights — to keep up with the speed of the customer. This report defines a five-competency strategic plan to get you there. This is an update of a previously published report; forrester reviews and updates it periodically for continued relevance and accuracy. This Pdf is only licensed for individual use when downloaded from forrester.com or reprints.forrester.com. all other distribution prohibited.

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