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Forrester's Predictions 2019: Business Insights

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Predictions 2019: Business Insights Don't Demonize Data — It's Still The Lifeblood Of Business Insights by Jennifer Belissent, Ph.D., Cinny Little, and Mike Gualtieri November 6, 2018 LICENSED FOR INDIVIDUAL USE ONLY FORRESTER.COM This PDF is only licensed for individual use when downloaded from or All other distribution prohibited. Why Read This Report While AI is the darling of the day, enterprises often forget that to leverage the power of AI, you still need to transform your business into an insights-driven business. That means continuing to invest deeply in driving adoption of insights across the enterprise, modernizing your data governance and data technologies, decluttering your dashboards, and thinking ahead in terms of creating new sources of revenue from data. Our five predictions for 2019 will help insights leaders refocus and retool to drive more outcome- focused enterprise insights. Key Takeaways Less Than 10% Of Firms Have Advanced Insights-Driven Practices While firms have made great strides in becoming data-driven businesses, the march to insights- driven maturity is slow. The majority of enterprises still are unable to extract value from their data at scale and drive impactful business results. Your Data Chops Will Ultimately Push Insights Maturity It's time for a complete rethink of your data foundation: technology and governance. But it doesn't stop there. How you influence and persuade internal stakeholders to use data in decisions matters too.

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