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Organize For Digital Intelligence With Three Models

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Organize For Digital Intelligence With Three Models Organization: The Digital Intelligence Playbook by Cinny Little and James McCormick October 30, 2018 LiCensed fOr individuaL use OnLy FOrresTer.cOM Key Takeaways Your Digital silos Are Holding You Back siloed digital analytics functions don't provide the cross-channel customer insights your firm needs to be competitive. Organize For shared Intelligence digital analytics teams must move from today's channel and functional insights to delivering insights about the customer experiences that matter most to their firm's outcomes. Adoption Of The Insights center Of excellence (coe) Model Has Grown Only the Coe model both addresses and balances line-of-business expertise with firmwide customer obsession. Why read This report digital analytics teams still working in channel silos will fail to help their firms win, serve, and retain customers. This report describes the success factors and ownership models that help customer insights (Ci) professionals build a digital intelligence organization to gain competitive advantage. This is an update of a previously published report; forrester reviews and updates it periodically, most recently to provide refined organizational models and new information from research and inquiries. This Pdf is only licensed for individual use when downloaded from forrester.com or reprints.forrester.com. all other distribution prohibited.

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