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Organize For Digital Intelligence With Three Models

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For Customer InsIghts ProFessIonals Organize For Digital Intelligence With Three Models october 30, 2018 © 2018 Forrester research, Inc. unauthorized copying or distributing is a violation of copyright law. Citations@forrester.com or +1 866-367-7378 8 Organization: The Digital Intelligence Playbook endnotes 1 forrester defines insights-driven businesses as those that harness and apply data and analytics at every opportunity to differentiate their products and customer experiences. firms that are good at doing this will leapfrog their competitors that don't and together will generate roughly $1.8 trillion in revenue by 2021. see the forrester report "The insights-driven Business." 2 To close the gap between traditional web analytics and comprehensive analytics for digital customer interactions, Ci pros must update their approach. forrester calls this "digital intelligence," defined as the capture, management, and analysis of customer data and insights to deliver a holistic view of customers' digital interactions for the purposes of continuously optimizing business decisions and customer experiences across the customer life cycle. see the forrester report "Optimize digital intelligence for your insights-driven Business." 3 see the forrester report "vendor Landscape: digital intelligence Technology Providers you should Care about." 4 source: forrester analytics global Business Technographics® Marketing survey, 2017. 5 see the forrester report "digital insights are The new Currency Of Business." 6 see the forrester report "The insights-driven Business." engage With an analyst gain greater confidence in your decisions by working with forrester thought leaders to apply our research to your specific business and technology initiatives. Forrester's research apps for iOs and Android. stay ahead of your competition no matter where you are. Analyst Inquiry To help you put research into practice, connect with an analyst to discuss your questions in a 30-minute phone session — or opt for a response via email. Learn more. Analyst Advisory Translate research into action by working with an analyst on a specific engagement in the form of custom strategy sessions, workshops, or speeches. Learn more. Webinar Join our online sessions on the latest research affecting your business. each call includes analyst Q&a and slides and is available on-demand. Learn more.

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